If you're a parent of one or more children and are considering involving them in sports, you likely have a lot of questions. Because you treasure your children and want to make the best decisions for them, it's only natural for you to be concerned about everything from your child fitting in or getting hurt, to having the appropriate time to commit, to having good role models for them, to helping them learn to be motivated, self-confident, and an excellent team player. In Introducing Your Child to Sports, Dr. Ross Flowers offers his unique 360 perspective-as a noted sport psychologist, former elite athlete and coach, and father of young athletes himself-to answer the 70 most-asked questions of concerned parents contemplating their child's participation in sports. Within the topics of sport culture, skill development, health and safety, competition, and more, he addresses questions such as: - How do I choose the right athletic program and/or coach for my child? - What are appropriate rewards for playing/doing well? - What if my child wants to quit before the season is over? - What can I do if my child isn't good at the sport or doesn't fit in socially? - What are the best things to focus on when discussing a game or performance? In his professional yet relatable style utilizing an easy-to-read Q&A format, Dr. Flowers lends his extensive knowledge and experience to guide you as a parent through most every expected-and unexpected-scenario, highlighting real-life stories and examples, and providing proven practices for positive thinking and self-talk, visualization, and relaxation. Whether your child is new to sports or has been playing for a while, this book will be your go-to source for the invaluable advice every parent needs to raise a healthy, balanced, happy athlete.
For courses in Sports Marketing.
Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.
The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources. Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.